Clik here to view.
Digital didn’t change anything, but everything digital changed.
The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content and messaging transportation infrastructures (media). It was...
View ArticleClik here to view.
Viewers and users are the same people, the question is how to reconnect them...
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code. In this talk he explores some ideas on “the new livingroom”, where TV and...
View ArticleClik here to view.
Perspectives on Content
In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or do we need to change our whole perspective on content all...
View ArticleClik here to view.
Are there individuals in social media?
Inspired by a question posed by @gabyrosario on Twitter I found myself thinking that if social media is not about individuals, users or consumer, but about the dynamics inside groups and networks. If...
View ArticleClik here to view.
The cost of attention
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from a series of posts I’ve published during the last...
View ArticleClik here to view.
Changing the game for Earned Media
Studying referring site traffic to some of our online campaigns from 2007 to 2009 a very interesting shift not only seems to be emerging, but is already well under way. Back in 2007 almost every...
View ArticleClik here to view.
Confusing Social Media with Media
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they are not in the same taxonomy.” – Kevin Slavin,...
View ArticleClik here to view.
Mobile Abilities Map Presentation
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look beyond the SMS and the text voting, and start exploring the...
View ArticleClik here to view.
Online advertising is changing because the media business model is changing
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written previously on how both the...
View ArticleClik here to view.
Expanded version of Seven actionable marketing trends
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the slideshow. Elaborating on each trend and including...
View ArticleClik here to view.
Thinking outside / igniting the real world component
Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC, online, and even the TV event itself. In...
View ArticleClik here to view.
future media
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an accumulation of a range of relevant...
View Article